Vision, mission and values


DA’s vision is to enhance Danish business framework conditions to ensure an ever improving business climate.


Our mission is to coordinate collective agreement negotiations and influence the political decision-making processes so that the companies’ competitiveness and access to qualified labour is optimal. Therefore we must:

  • Ensure effective coordination of collective agreements among member organisations
  • Ensure the greatest possible room for manoeuvre for companies, including the removal and prevention of unwanted barriers
  • Ensure that labour market regulation is coordinated with the collective agreements
  • Ensure that conflicts are resolved quickly and effectively in a way that underpins strong relationships between companies and employees
  • Ensure that access to the required labour force is as free as possible
  • Provide attractive services for members


  • We exercise leadership and set the direction for employer policy
  • We are curious and take the initiative
  • We collaborate and develop strong solutions